Asos Plc rose the most in six months after U.S. and European sales beat estimates and Chief Executive Officer Nick Robertson said the online clothing retailer would keep boosting the share of revenue from outside the U.K.
“Asos is increasingly a global business and in internet terms the U.K. represents just 3 percent of global internet traffic,” Robertson said today in a Bloomberg television interview. “We have to continue to look externally, outside of the U.K., for where all that growth opportunity lies.”
Revenue from Britain may amount to “a little less than 10 percent” of the total within a few years, Robertson said in the interview, down from 35 percent in the first quarter. Asos has cut the proportion of U.K. sales in half since fiscal-year 2010, when 72 percent of revenue was domestic.
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